Probably all Internet users encounter pop‐ups on sites at least couple times a week. They jump out laterally when you barely opened a site, preventing comfortable browsing of content and creating unnecessary frustration. But pop-ups can be a powerful and effective tool. Of course, only if they are used properly. This will be discussed below.
It two words, pop‐up is a window that opens on the screen and contains some call to action for visitors (subscribe, take part in the action, leave contacts, etc.). As a rule, it serves the purpose of collecting emails of users. Because one of the most important tasks of e‐commerce sites is to keep visitors on the site and return those who slipped away. Thus, by collecting emails you get the opportunity to return the user through effective email newsletters.
Pop‐ups can be divided into two categories: Hello‐Board and Page‐Stop. In the first case, window opens in a certain part of the screen, not overlapping the main elements and practically not limiting the user’s actions. This variant is a reasonable balance between user’s perception and the effect of pop‐up.
In its turn, Page‐Stop completely restricts any actions on the site until user performs a specific action – accept the offer (e.g. fill in the form) or close the window. This option causes more negative emotions, because it prevents user’s original target, but it guaranteed attracts attention. If the message in pop‐up is thought out properly, precisely this option is more effective.
- Consider the time. You can “hit” visitor only in the period of time when he has been on your site at least for some time. But if you show the pop‐up to a visitor, who have just came on a site, this can both help collect more emails, and cause a backlash.
- Choose the right message. This is one of the most important factors on which depends at least 50% of success. Many users mechanically close pop‐up windows as soon as they appear. Your task is to create a message that will interest the visitor. The text should be short and informative, with no excesses, and the design – simple and pleasant.
- Don’t overdo with quantity. If you set pop‐ups on each page – it will certainly cause a negative reaction of visitors.
- Be honest. It is not recommended to mask the cross “close the window”: the more effort the visitor will make to eliminate this hindrance, the less will be his desire to continue acquaintance with the site.
- Answer to the supposed question of client. (Free delivery within Sydney. Order Now!)
- Tell about the profitable promotions and discounts (90% discount to last year’s collection! Promo code: SG2016)
- Suggest a visitor to tell about his preferences and habits. (Please help us improve our delivery process. Answer a few queations.)
- Introduce new product line (New summer collection. View now!)
- Facilitate the visitor’s communication with the site, and as a result, the buying process (Leave your phone number and our manager will call you soon.)
Remember that your goal is not to force user to perform some action, but to help him by offering some special stuff.
Install or not to install pop‐ups – it’s up to you. But you should remember that they are one of the most controversial tools of online marketing. So they should be used very carefully with good‐planned strategy. Always choose the options that best meet your objectives. Only then it will bring you benefit.
SoftwareGarage can help you choose the most appropriate way to promote your resource. Write to us and you will get a free consultation from our specialists.
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