Marketer’s work always begins with a study of the target audience. Because understanding of the real needs of clients allows to create effective sales proposals. But this is not all. Each element of the site or Landing page, must be sharpened under your “ideal client”. We suggest you several key tips that will enhance the conversion of your resource.
The main image should demonstrate your product or service
When you lack of money or time, buying photos at stocks seems a good idea. But it’s doubtful that they can illustrate your proposal precisely. We agree that it is difficult to make a unique image for your business. But there is a solution: take a photo of CEO or a group of leading employees. Even better, when the photo depicts real clients: ordinary people (not models) that use your product.
Tip: remove the text and evaluate only the image. If when looking at it you understand what product your landing page represents, then it’s good. If not, you need a different image.
The page title should motivate to commit the target action
Title is the first thing users read on your site or Landing page. That is why it should briefly express the essence of the proposal. There is no place for puns and ambiguities. If the information is unclear, the customer won’t have the motivation to read more.
Several valuable tips:
- Describe your proposal in the title clearly, avoiding ambiguity.
- Keep it short as much as possible.
- If your title can be used for another Landing page, then it’s wrong title.
- The title should motivate to commit the target action (fill in the lead form, send request, call, subscribe to the newsletter).
Website design should be credible
The book is often judged by its cover. If the site design is old‐fashioned and sloppy, it is unlikely that clients will trust your brand. Tip: to make your Landing page credible, avoid hackneyed phrases and words.
You need to clearly explain to users what exactly they choose
No matter about what is your page – the trial version of the program, a subscription to a webinar or a free consultation – you need to clearly inform users what they will get by registering on the site.
Marketers study the target audience at a distance. They think that they know their customers, but they’ve never talked to them personally. And what is the result? The proposal doesn’t attract customers, and as a consequence, the conversion suffers.
So how can you know your audience better? Here are some things you can do:
- Give them an opportunity to report about difficulties in work with the site, if they arise.
- Arrange online surveys.
- Directly ask new clients why they decided to register or make a purchase.
Client focus is not created by suppositions. It has to be based on practice and live communication with the target audience.
At SoftwareGarage you can order all kinds of E‐marketing activities, including the research of your business niche and your target audience.
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