Search engine marketing is very extensive area of knowledge. And there are many myths that are related to website promotion. In these myths believe not only beginners, but sometimes even experienced webmasters. Let’s try to sort them out, to understand what you should consider, and what is really nonsense.
Myth 1. Guaranteed result
Every second site owner seeks guarantees of reaching the top. But even using predictive analytics it’s almost impossible to give such a guarantee, since the process involves three parties – the owner of the website, SEO company and search engine. The truth is that in SEO there cannot be any assurance on the specific terms and specific positions in the search.
Some SEO companies promise to bring in TOP a certain percentage of queries, and then output the low‐frequency queries or indicate in the contract a low percentage of output. Or they can promise the traffic and make it artificially, if they cannot reach the desired digits. Now is also popular an option when risks are shared equally – if they manage to bring in TOP, this has to be paid in addition.
There are many options of deception. Remember that any guarantee based on similar financial recoveries are doubtful schemes. The only kind of real guarantees – a payment for performed works with detailed reporting. This is how we work in SoftwareGarage.
Myth 2. Promotion in organics is cheaper than context ads
Many dream about the top and they think getting there will be cheaper than doing advertising. In fact, you have to constantly fight for a place in the organic output and continually improve your site, anyway investing money in it. It is often much easier and cheaper to put an emphasis on contextual advertising or to use other channels of attraction of traffic.
Myth 3. Tag “keywords” is necessary to fill in
Keywords have long been outdated. It is filled either by habit or because of ignorance of the fact that it does not affect the output, and in some cases may even harm.
Myth 4. The more links, the more quickly site will get to the TOP
In fact, this is far from truth. Don’t chase quantity, look at the link profiles of your competitors in top (e.g. by using ahrefs.com) and make your profile better, which means more qualitative. We don’t recommend buying links (even very trustworthy) on the exchanges. However, if you do this anyway, then look at the attendance of a resource, the uniqueness of content, the number of comments to articles and other metrics. Keep in mind that the site may get under sanctions because of large number of bad links, and then it will be lowered in search results. It is though not a ban, but still unpleasant.
As you can see, things are not that obvious when it comes to promotion. Next time we will look at a few more controversial statements in SEO. Subscribe to not miss!