Popular SEO-myths. Part 2

We continue our excursion on misconceptions in the field of SEO‐promotion. The first part of this article can be found here.

Myth 5. Top‐10 ensures a significant increase of conversion.

Why are all fighting for places in the output? Because all tend to think that as soon as they will reach the top positions and get huge traffic, then they will immediately begin to sell a lot. In fact, the conversion level rarely exceeds 3%. This means that with the growth of traffic the sales may increase slightly or not increase at all. The reason is that many factors affects conversion, and above all it’s usability. By the way, we suggest you to read our articles (here and here) about mistakes in the usability of Internet resources.

Myth 6. Young sites fall into the sandbox.

Google’s filter “sandbox” is another myth, which allegedly prevents new site to get to the TOP. Rumor has it that sanctions are imposed for a period of 3 to 6 months. As such, these filters don’t exist (at least, none of the search engine doesn’t officially confirm it); merely a young site is not yet ready by many parameters to get to the TOP. At first, pages of the new site can be ranked without considering some factors that for this site has not yet been clarified. There may not be immediately determined full and indistinct duplicates of pages, content that is copied from other sites, poorly filled pages, bad‐quality texts and other shortcomings of the site. But in the future all of this will play a role, and the site can lose its original positions. So just work on your site and don’t be afraid to get into the “sandbox”.

Myth 7. Position in Top-7 better than in Top-11.

Yes, it is believed that the higher the better. However, many experiments show the opposite. The first place on the second page is clicked more often than the 7th place of the first page of search results. So not every place in the TOP is equally useful.

Myth 8. Unique text ensures the TOP.

As we have mentioned, the ranking of sites is influenced by many factors, the availability of unique texts is not enough. And the text itself should be unique not only technically, but also in meaning. In addition, despite the fact that unique content is a huge plus, sites with stolen content often are found in the first places of output. So the site should be generally better than its competitors to get to the TOP.

There are many misconceptions associated with promotion. The reasons for this – the lack of information or evidence from the original source, careless reading or incorrect interpretation of reference information.

We hope that the information in the article will be helpful for webmasters, as well as to all who is anyway connected with promotion. Feel free to contact us if you need some free consultation in SEO promotion.

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