The profit from e-commerce is not always up to our expectations. If the conversion level of your online store is low and you do not know what steps you should take to improve it – this article is just right for you. You will learn about basic things that need your attention, if you want to sell more and better.
Focus on your goal
Determine what you want. Sometimes we don’t immediately go to direct sales. The goal may consist of several stages, depending on the business model. For example, you have to start increasing the number of subscribers to the newsletter. Or attract people to free webinar that is aimed to warm up the audience and convert them to the customers. Measure conversion at each step and keep in mind the ultimate goal: how many people became clients with the help of online advertising.
Study your audience
If you don’t have a clear understanding of who your audience is and what they want, you will not be able to meet their expectations. Consequently, your conversion will disappoint you.
To study the audience, you can use the Google Keyword Planner. With this free tool, you can pick up options for the keywords and ad groups, research statistics and forecasts for efficiency, combine existing keyword lists and pick up the optimal rates and campaign budgets. Study your audience and adapt the objectives and strategy of promotion in accordance with their needs.
Ask yourself questions
Before you optimize conversion, make clear what goes wrong. The correct strategies are formed with the help of the answers to correct questions:
- Why do visitors abandon their carts and don’t come back to them?
- Why don’t visitors subscribe to your newsletter?
- Why don’t your product cards convert users into buyers?
- Which factors keep users from making targeted actions (calls, requests, orders)?
Many marketers mistakenly believe that the more information – the better. People don’t like to fill in long questionnaires, especially on a mobile device.
If you want your forms to convert, you should determine which data to include and what to sacrifice. Ideally, it should be just a name and phone number or e-mail. The less information a user has to to fill in, the more likely that he will submit it.
Improve your headlines
If the title did not “hooked” the visitor from the first seconds – consider you’ve lost him. The correct headline reflects your selling point and gives the user the answers to two questions:
- What is this?
- Why should I buy it here?
These are the most important and strategic points that you have to consider to reanimate your conversion. Next time we will post some more, so subscribe!
At SoftwareGarage we are experienced in designing interfaces that convert. We also engaged in marketing planning and activities. Feel free to contact us – let’s discuss your project!
Send a request and receive free consultation!
Also, subscribe to receive latest news and publications!