Website development: what slows it down
20.06.2016
slow down

Unfortunately, sometimes development of a website can be delayed. It often happens that after a long and laborious process of creating the site, the client no longer has desire and funds to do its promotion. Why does it happen? All the matter is in the wrong approach to development as from the side of the client, and the executor. We described the main points below.

The client incorrectly identifies priorities

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All goes well at the stage when customer and executor discuss the main tasks of the site, its perspective customers and features of a business niche. This approach brings results. Problems begin when the development process turns into a “drawing” i.e. when the client is focused at the visual component more than at business goals – up to the size of selected fonts and the widths of frames of selling texts.

This approach is meaningless, because instead of solving business problems, developers have to create an online business card, which wouldn’t be a problem if that was an original task. But if you need to make a selling site, and in the end it turns to a design project, this entails a lot of problems. As a minimum, the conversion rate will not correspond to the expected one.

How to avoid this problem?

Create right expectations at an early stage. The client has to understand that he acquires not just a beautiful site, but the project created on the basis of expert knowledge. And if he needs only a design component, it’s better to understand that at the very beginning and save the nerves of developer and money of client.

The executor doesn’t categorize client’s requests

Often the executor doesn’t endorse the client’s requests, but still tries to implement all the suggested features. The mistake of this approach is that alongside crucial functionality developers get distracted by insignificant little features (that might be even dismissed pretty soon) and lose focus on important site elements that define its concept.

How to avoid this problem?

Try to explain to the client why this or that decision was chosen. When explaining, refer to numerous split tests and researches. Expert opinion should be supported by data. Remind about web analytics and the ability to measure everything in online advertising. Try to improve your presentations on the site concept. Make it so that the customer really understand what benefits will give him such an approach.

New people appear on the client’s side


Probably, almost all developers have faced it. You discussed all the details with one person, and then it turns out that there are representatives of company that didn’t attend all the meetings and discussions but send their corrections. They are not engaged in design or internet marketing. Often they generally know nothing about it. But they still have an opinion about how this or that element should look. This situation is unpleasant, because it can destroy the concept of the site.

How to avoid this problem?

It is necessary to discuss in advance with the client who will make all project decisions. And this must be approved.

Third-party contractors

Sometimes developer performs only part of the job, and the rest does the other person on the customer side. This approach is quite normal, but only if there is control over such a contract. Otherwise there is a risk that one executor will perform the work in one form and then an additional specialist will implement it differently, contrary to the concept and the idea of the first one. As a result, some elements of the site will not work.

How to avoid this problem?

There have to be a party (client, first performer) that understands online marketing strategy of the company and determines the main directions of work. I.e. the person who is responsible for the result and controls all stages.

We hope that this article will help both developers and clients to better understand the process of interaction with each other and avoid such troubles. If the development is organized correctly from the start – both sides will be satisfied with the cooperation, and the developed product will meet all its tasks.

In SoftwareGarage we build our development process on the basis of continuous interactions with the client. This allows to approve all client’s requirements without compromising the functionality of the project. Tell us about your business ideas, and we will together bring them to life!

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