Mobile development


Mobile capabilities will increase your number of users and provide them with not only additional information about your product, but also with quality service. Simplifying the ease with which customers interact with your company is a big part of exceptional customer service.

Types of Mobile Apps

Native applications are more complex in the terms of design, but also the most functional and productive since they are created exclusively for specific platforms – such as iOS and Android. With this approach developers use the programming language, which is native for a particular platform (Objective-C and Swift for iOS or Java for Android). Native app can get access to all the services of the phone: camera, microphone, accelerometer, calendar, media files, notifications and so on — in short, it fully uses potential of the device. This is their advantage over the cross-platform apps. Native applications process data faster by using memory and other devices resources more efficiently. The drawback is that you have to create a separate application for each platform.

Cross-platform applications are suitable for those who just need to “deliver” information from their website via a mobile device. Imagine a mobile website, which doesn’t always need Internet connection and in terms of design it’s closer to mobile apps rather than to the web pages. This is how cross-platform apps can be described in couple of words. Often, they are created in the language of layout and styles (HTML, CSS and JavaScript), as well as mobile websites. Such applications are created once for all platforms and compatible with most devices, because they utilize web browser engine under the hood.

Hybrid applications combine technologies of cross-platform and native applications. There are cases when it’s more effective to combine two previous approaches — use the cross-platform advantages of HTML to design the content and make native menu and elements, which are demanding of the speed and responsiveness. Such applications are called hybrid. While not as efficient as native apps, they are simpler to develop – as a result they save your time and money.

So how can you determine which application you need?

You should go for native development if:
your app requires access to all the resources and services of the phone;
you want to get maximally responsive application;
the app must be able to work offline;
you can afford development and support of an app for each platform.

Your choice is cross-platform development if:
the app doesn’t imply complex animation and is not engaged in calculations;
the app requires constant internet connection to download content;
you need to quickly enter the market to test the idea;
you have a website and you want to wrap it in an app at minimal cost.

If you have non-standard task and you want to flexibly approach to its solution — think about a hybrid application.

The choice of this or that strategy is always determined by individual circumstances. In any case, the final decision should be taken after consultation with development specialists.

SoftwareGarage has extensive experience in developing apps. We are willing to consult you on the right type of mobile app for you based on your business goals and needed capabilities for your mobile app.

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